Precision-Driven &

Personalized Wellness

PRIVACY POLICY

Paired Precision Health & Aesthetics (“Paired Precision,” “Company,” “we,” “us,” or “our”) is committed to safeguarding the privacy and security of personal information and Protected Health Information (“PHI”). This Privacy Policy explains how information is collected, used, disclosed, retained, and protected when you visit our website, schedule appointments, use our patient portal, participate in telehealth services, communicate with us electronically, or receive services in person.


This Privacy Policy applies solely to Paired Precision Health & Aesthetics and is intended to comply with applicable federal and Virginia state privacy laws, including the Health Insurance Portability and Accountability Act (“HIPAA”) and the Virginia Consumer Data Protection Act (“VCDPA”).


Scope and Applicability

This Privacy Policy describes how Paired Precision Health & Aesthetics collects, uses, and protects personal information obtained through our services and digital platforms. This policy applies to:

  • Visitors to our website
  • Patients and clients receiving medical, aesthetic, or wellness services
  • Online appointment scheduling and intake forms
  • Telehealth consultations
  • SMS, email, and phone communications
  • Patient portal access
  • E-commerce transactions


This Privacy Policy does not apply to third-party websites, applications, or services that may be accessed through links on our website. We are not responsible for the privacy practices or content of such third parties.


Definitions

For purposes of this Privacy Policy, the following definitions apply:

“Personal Information” means any information that identifies, relates to, describes, or can reasonably be linked to an identified or identifiable individual.

“Protected Health Information (PHI)” has the meaning assigned to it under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and its implementing regulations.

“Services” refers to medical, aesthetic, wellness, telehealth, and related services provided by Paired Precision Health & Aesthetics.


Categories of Information We Collect

A. Identifiers and Contact Information

  • Name, date of birth, and mailing address
  • Email address and telephone number
  • Emergency contact details


B. Health and Medical Information (PHI)

  • Medical history, intake forms, and treatment plans
  • Clinical notes and provider documentation
  • Telehealth audio and video communications
  • Before-and-after photographs (when authorized)


C. Financial and Transaction Information

  • Credit and debit card information
  • HSA/FSA card usage
  • Zelle, Apple Pay, and Cherry Pay Later transactions (We do not store full payment card numbers.)


D. Technical and Usage Data

  • IP address, browser type, and operating system
  • Device identifiers and access timestamps
  • Cookies, pixels, and analytics data


E. Communications and Preferences

  • Email, SMS/text, and phone communications
  • Appointment reminders and confirmations
  • Marketing preferences and consent records


How We Collect Information

We collect information through the following methods:

  • Website forms and cookies
  • Online booking and intake systems
  • Patient portal submissions
  • Telehealth platforms
  • In-person consultations
  • Communications via email, SMS, or phone


How We Use Information

We use collected information for purposes including:

  • Providing medical, aesthetic, and wellness services
  • Scheduling appointments and managing patient care
  • Conducting telehealth visits
  • Processing payments and billing
  • Communicating with patients and clients
  • Improving our website, services, and patient experience
  • Marketing and promotional communications (with consent)
  • Complying with legal, regulatory, and accreditation requirements


HIPAA Notice of Privacy Practices (Summary)

Paired Precision Health & Aesthetics is a HIPAA-covered healthcare provider. We are legally required to maintain the privacy and security of protected health information (PHI) and to provide notice of our legal duties and privacy practices.


Permitted uses and disclosures of PHI include:

  • Treatment, payment, and healthcare operations
  • Disclosures required by law
  • Public health and safety activities
  • Business associates performing services on our behalf


Patient rights under HIPAA include:

  • Accessing and obtaining copies of medical records
  • Requesting amendments to PHI
  • Requesting restrictions on certain uses and disclosures
  • Requesting confidential communications
  • Receiving an accounting of disclosures
  • Filing complaints without fear of retaliation


A full HIPAA Notice of Privacy Practices is available upon request.


Information Sharing and Disclosure

We do not sell or rent personal information or PHI. Information may be shared with:

  • Licensed healthcare providers and authorized staff
  • Secure EHR, telehealth, and scheduling vendors
  • Payment processors and financial institutions
  • SMS, email, and communication service providers
  • Legal authorities when required by law


All third parties handling PHI are required to comply with HIPAA or equivalent confidentiality obligations.


Cookies, Analytics, and Tracking Technologies

We use cookies and similar technologies to:

  • Operate and maintain our website
  • Analyze traffic and usage patterns
  • Improve website functionality
  • Deliver marketing and advertising content (with consent)


You may disable cookies through your browser settings; however, some features may not function properly.


Data Retention

We retain personal information and PHI for as long as necessary to fulfill the purposes outlined in this policy, comply with legal and medical record retention requirements, resolve disputes, and enforce agreements.


Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, or disclosure. Despite these efforts, no system can be guaranteed to be completely secure.


Telehealth Privacy

Telehealth services involve electronic communications that may carry inherent risks. By participating in telehealth services, you acknowledge and accept these risks.


Children's Privacy

Our services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from minors.


Virginia Consumer Data Protection Act (VCDPA)

  • Virginia residents have the right to:
  • Access personal data
  • Correct inaccuracies
  • Request deletion of personal data
  • Opt out of targeted advertising
  • Appeal denied requests


Requests may be submitted to info@pairedprecisionhealth.com.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective upon posting with a revised effective date.


Contact Information

Paired Precision Health & Aesthetics

1519 Huguenot Rd, Suite 104

Midlothian, VA 23113

804-205-4256

info@pairedprecisionhealth.com


Effective Date: December 1, 2025

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